Summary (Courtesy of Riverside’s AI): In this conversation, Ben and Emily discuss various topics including trend forecasting, brand analysis, and the changing landscape of fashion and culture. They touch on the concept of trend reports and how they have evolved over time. They also explore the idea...

Summary (Courtesy of Riverside’s AI): In this conversation, Ben and Emily discuss various topics including trend forecasting, brand analysis, and the changing landscape of fashion and culture. They touch on the concept of trend reports and how they have evolved over time. They also explore the idea of naming trends and the challenges of keeping up with the constant flow of new content. One specific trend they discuss is "Tyndall dressing," which focuses on sophisticated and coordinated outfits using natural gradients of colors. In this conversation, Ben and Emily discuss the concept of quiet luxury and the trend of dressing in muted tones. They explore the idea of matching outfits along a gradient and the use of scientific frameworks in fashion. They also touch on the challenges of finding calm in an increasingly chaotic world and the pressure to conform to certain standards of beauty. The conversation then shifts to the topic of publishing and the innovative approach of Deluge, Emily’s book publishing project. They discuss the advantages of the print-on-demand model and the potential for artists to have more control over their work, including in collaboration with AI. Takeaways * Trend forecasting has become more accessible and widespread with the increase in commercialization and the need for content on social media platforms. * The landscape of trend analysis has shifted from naming the next big thing to analyzing patterns and incipient trends. * The internet and personalized feeds have changed the way trends are identified and shared. * There is a balance between the fun of naming trends and the fatigue of constantly trying to identify the next new thing. * The Tyndall trend focuses on sophisticated and coordinated outfits using natural gradients of colors. Quiet luxury is a trend in fashion that involves dressing in muted tones and creating harmonious outfits along a gradient. * The use of scientific frameworks in fashion adds a charming and classy element to colorful dressing. * The concept of quiet luxury and muted tones can be seen as a reaction to the chaotic nature of the world, offering a sense of calm. * There is pressure to conform to certain beauty standards and a fear of being seen as tacky or too much if one steps outside of those bounds. * Deluge, Emily’s print-on-demand publishing project, offers a new model for publishing that allows for more accessibility and control for artists. Chapters 00:00 Introduction and Background 09:00 The Challenges of Naming Trends 30:15 Quiet Luxury and Muted Tones 34:53 The Appeal of Quiet Luxury 38:42 Daily's: A New Model for Publishing