Description courtesy of Riverside AI: In this conversation, Ben and Viktoriia Vasileva explore her journey into marketing and branding, her experiences on Twitter, and her insights on the Jaguar rebrand controversy. They discuss the cultural landscape in Moscow, the significance of community spaces ...

Description courtesy of Riverside AI: In this conversation, Ben and Viktoriia Vasileva explore her journey into marketing and branding, her experiences on Twitter, and her insights on the Jaguar rebrand controversy. They discuss the cultural landscape in Moscow, the significance of community spaces like Cafe Gitane, and the marketing strategies of companies like Neon and A24. Viktoriia shares her thoughts on the role of algorithms in music discovery, the importance of research in marketing, and her approach to content consumption. The conversation also touches on generational perspectives on culture and the future of trends in fashion. Takeaways * Viktoriia transitioned from economics to marketing by exploring startups. * Twitter played a significant role in Viktoriia's career development. * The Jaguar rebrand sparked widespread debate and controversy. * Life in Moscow has changed significantly due to political and cultural shifts. * Cafe Gitane represents a unique cultural space in New York. * Neon and A24 have redefined marketing strategies in the film industry. * Spotify's algorithms impact music discovery and consumption. * Research is crucial for effective marketing and branding. * Curiosity drives Viktoriia's approach to content and culture. * Generational perspectives shape how culture is perceived and engaged with. Chapters 00:00 Introduction to Victoria Vasilyeva 06:01 The Dynamics of Twitter and Community Engagement 12:04 Life in Moscow: Perspectives on Globalism 17:59 Neon and A24: Indie Marketing Success Stories 23:58 Navigating Social Media Overwhelm 32:41 Generational Perspectives on Culture 42:34 Discovery in the Creative Landscape