Summary courtesy of Riverside AI: In this conversation, Ben and Jesse Kirshbaum explore the intersection of media, technology, and brands through the lens of Jesse's work at New Agency. They discuss the evolving creative scene in Miami, the dynamics of brand and artist collaborations, and the impact...

Summary courtesy of Riverside AI: In this conversation, Ben and Jesse Kirshbaum explore the intersection of media, technology, and brands through the lens of Jesse's work at New Agency. They discuss the evolving creative scene in Miami, the dynamics of brand and artist collaborations, and the impact of Jesse's newsletter, Beats and Bytes. The conversation also touches on the resurgence of print magazines as luxury items and the cultural significance of Tyler, the Creator's music in documenting personal growth. In this conversation, Jesse Kirshbaum and Ben discuss the evolution of Tyler's music, the impact of TikTok on music culture, the complexities of fandom, and the importance of value creation in marketing. They explore how artists adapt their release strategies, the role of social media in shaping narratives, and the challenges of managing fan expectations in a rapidly changing cultural landscape. AI's Takeaways: * Jesse Kirshbaum is the founder and CEO of New Agency, focusing on media and brand collaborations. * Miami's creative scene is influenced by a mix of transience and local talent. * New Agency operates agnostically, representing both brands and artists. * Cultural anthropology plays a key role in identifying relevant artists for collaborations. * The newsletter Beats and Bytes serves as a trends gym and a platform for Jesse's POV. * Print magazines are experiencing a revival as luxury collectibles. * Tyler, the Creator's music resonates with listeners at different life stages. * Collaborations between brands and artists are becoming increasingly important. * The newsletter format is likened to mixtapes, curating trends and insights. * The conversation highlights the importance of adaptability in the music and media landscape. Tyler's release strategies reflect a shift in music consumption. * TikTok has become a powerful platform for music promotion. * Understanding the context of a product can significantly affect its value. * Fandom can drive brand success but also create challenges for artists. * Artists must navigate the complexities of fan expectations and engagement. * Value creation in music is closely tied to marketing strategies. * The emotional nature of music makes it unpredictable in terms of success. * Artists can learn from past experiences to better manage their careers. * The relationship between artists and fans is evolving in the digital age. * Critical thinking is essential in navigating fandom dynamics.