[SIC] Talks #98: Jason Kreher

Summary (courtesy of Riverside’s AI guy): In which Ben Dietz and Jason Kreher discuss the evolution of advertising and marketing, focusing on the importance of human connection, experiential marketing, and the impact of AI on the industry. They explore the challenges of measuring success in experiential marketing, the significance of internal marketing (B2I), and the need for creativity in a rapidly changing landscape. Jason shares insights from his new role as Chief Creative Officer at Dejan and reflects on the value of in-person experiences and community engagement. The conversation also touches on creative obsessions and the future of advertising. Chapters 00:00 Introduction and Nostalgia 02:52 Jason's New Role and Creative Insights 05:56 The Shift Towards Experiential Marketing 08:58 The Importance of Human Connection in Marketing 12:04 The Role of AI in Creative Industries 17:11 Concerns for Junior Employees in the Workforce 20:06 Creating Spaces for Creativity 23:47 KPIs and the Challenge of Measuring Experiential Marketing 31:06 The Evolution of Experiential Marketing 32:23 Creative Obsessions and Their Impact 39:09 The Fascination with Two-Hit Wonders 50:43 Navigating the Future of Advertising